The person who gives the testimonial also gets a benefit for taking the time to write the review. At the end of the testimonial copy, you’ll always find the writers signature file. This will include their name, web address and sometimes, their e-mail address or a short ad for their own product or service.
When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the website if they include your signature file at the end.
When you visit a website with a discussion board leave a message. You could post a question, interesting content or a compliment about their website. Include your signature file at the end of the message. Some discussion boards let you
post your banner ad or text link.
When you visit a well designed website leave a compliment in their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your signature file so other people will
see it when they sign the guest book.
When you read a good article or enjoy a certain e-zine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in their e-zine if they include your signature file at the end. The editor may even post it
on their website.
Do you have extensive knowledge in a particular subject?. Offer people free consulting or advice on that subject via e-mail if in exchange they either l.ink to your website, run your promotional ad in their e-zine or place your banner ad on their website for a set period of time.
Publish e-zines for other people for f.ree. In return for your work in designing, updating and gathering content you request that your p.romotional ad be placed at the top of each issue. Their duties will be to promote and send out each issue to their subscribers.
A great way to get e-mail addresses and testimonials for your online business is to ask people to sign your guest book. The problem is a lot of people won't take the extra time to sign your guest book. An effective way to persuade them to sign your guest book is to give them something for f.ree in return.
Create a web book that's related to your web site topic. Give people the option of linking to the web book so they give it away to their visitors. Put your a.d on top of the title page to get f.ree a.dvertising. This strategy will easily multiply your a.dvertising exposure.
Giving away content is a powerful way to get free a.dvertising. For example, give other people permission to use your article on their website or in their e-zine. The resource box at the end of your article acts as an a.d. In return, you get free advertising. It's a win/win situation for both you and the people that need the extra content.
There are many forms of f.ree content. It could be articles, reports, news stories, e-books, e-zines, e-mags, virtual e-mail courses, press releases, web books, etc.
You can take it a step further and make giving away content an even more powerful way to get free advertising. For example, give your f.ree e-book to one person and allow them the rights to also give it away. Do you see what I'm leading up to? Let's say only 20 people d.ownload your e-book. Those 20 people may give away your e-book to 20 more people. That's a total of 400 people that have seen you’re a.d in the e-book. And it just keeps multiplying!
If you keep producing free content over a long period of time it starts building up. Now, take all your free content and create an online directory. You can use your free content directory as a website traffic generator. You can ask people to add the directory to their web site by l.inking to yours.
In conclusion, giving away content gives you three powerful ways to get free advertising. You can submit free content, allow other people to give away your free content, or have people l.ink to your web site to give away the free content. My advice is to take it one step at a time and this system will bring t.raffic to your web site over and over for years
"We will either find a way, or make one." – Hannibal