FREE Advertising Success Guide

Have you noticed that the websites that are the most successful have at least one testimonial from a satisfied customer? The testimonial gives the website owner a higher level of credibility than without a testimonial.

The person who gives the testimonial also gets a benefit for taking the time to write the review. At the end of the testimonial copy, you’ll always find the writers signature file. This will include their name, web address and sometimes, their e-mail address or a short ad for their own product or service.

When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the website if they include your signature file at the end.

When you visit a website with a discussion board leave a message. You could post a question, interesting content or a compliment about their website. Include your signature file at the end of the message. Some discussion boards let you
post your banner ad or text link.

When you visit a well designed website leave a compliment in their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your signature file so other people will
see it when they sign the guest book.

When you read a good article or enjoy a certain e-zine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in their e-zine if they include your signature file at the end. The editor may even post it
on their website.

Do you have extensive knowledge in a particular subject?. Offer people free consulting or advice on that subject via e-mail if in exchange they either l.ink to your website, run your promotional ad in their e-zine or place your banner ad on their website for a set period of time.

Publish e-zines for other people for f.ree. In return for your work in designing, updating and gathering content you request that your p.romotional ad be placed at the top of each issue. Their duties will be to promote and send out each issue to their subscribers.

A great way to get e-mail addresses and testimonials for your online business is to ask people to sign your guest book. The problem is a lot of people won't take the extra time to sign your guest book. An effective way to persuade them to sign your guest book is to give them something for f.ree in return.

Create a web book that's related to your web site topic. Give people the option of linking to the web book so they give it away to their visitors. Put your a.d on top of the title page to get f.ree a.dvertising. This strategy will easily multiply your a.dvertising exposure.

Giving away content is a powerful way to get free a.dvertising. For example, give other people permission to use your article on their website or in their e-zine. The resource box at the end of your article acts as an a.d. In return, you get free advertising. It's a win/win situation for both you and the people that need the extra content.

There are many forms of f.ree content. It could be articles, reports, news stories, e-books, e-zines, e-mags, virtual e-mail courses, press releases, web books, etc.

You can take it a step further and make giving away content an even more powerful way to get free advertising. For example, give your f.ree e-book to one person and allow them the rights to also give it away. Do you see what I'm leading up to? Let's say only 20 people d.ownload your e-book. Those 20 people may give away your e-book to 20 more people. That's a total of 400 people that have seen you’re a.d in the e-book. And it just keeps multiplying!

If you keep producing free content over a long period of time it starts building up. Now, take all your free content and create an online directory. You can use your free content directory as a website traffic generator. You can ask people to add the directory to their web site by l.inking to yours.

In conclusion, giving away content gives you three powerful ways to get free advertising. You can submit free content, allow other people to give away your free content, or have people l.ink to your web site to give away the free content. My advice is to take it one step at a time and this system will bring t.raffic to your web site over and over for years
to come.

"We will either find a way, or make one." – Hannibal

Improving Sales Conversions Tips

Sales conversion is a crucial part of any marketing campaign. You might be able to generate hundreds and hundreds of leads,but if you can't convert them into customers or subscribers, then you'll ultimately done nothing – other than perhaps wasted money to generate the leads in the first place.

There are several important parts of increasing sales conversion rates for sales pages. Some of these parts include improving sales copy, adding psychological triggers, adding multiple calls to action, and improving the appearance of the actual sales page. If all of these factors are tuned correctly; your sales page should convert well.

Here are a few tips to help you increase your conversions…

1. Sometimes something as simple as changing colors can significantly improve your conversion rate on a given sales page. For instance, blue – and especially dark blue – has been shown to increase the amount of time visitors spend on each page; and has also been shown to relax people. If you have a low-pressure sales page, you may want to employ blue wherever possible.

2. Use care when crafting a headline for a sales page. This is easily the most important part of the entire page. If you lose visitors at the headline, they will click off the page and never return. If you at least intrigue them somewhat with compelling copy, you will at least have one chance to bait them into buying.

3. If you list the benefits of a given product, you will want to use good images as bullet points. For instance, using clear, fast-loading check marks or x marks can significantly improve your sales page conversion rate. Additionally, you will want to pay attention to the colors you use. Red and blue usually work best.

4. One good way to increase your conversion rate on your sales page is to add a picture of yourself in the top right corner. This piece of personalization will help pre-sell your visitors by letting them know that a real person is actually selling this product, rather than some nameless entity or pen name that is used to cover up someone's identity.

5. Make reasonable, quantifiable claims in your sales copy. Don't pretend that your product will solve a problem if it wont. Instead, say precisely what it will do – and precisely why that is good for someone who might be reading your sales page. Believe it or not, making a reasonable claim will actually improve your conversion rate.

6. Consider using low pressure sales tactics to increase your sales page conversion rate. In many niches, including self help niches, low pressure sales works far better than the normal Internet marketing routine, which can often turn off prospects. Instead, use blue fonts, realistic claims – and avoid hype altogether.

As you can see, there are a lot of different factors that can increase or decrease your sales conversions. As an Internet Marketer, you should be testing these and other tactics to see which perform the best for your particular niche market. What works well for one niche may not work at all for another. Only testing and tracking will ultimately help you find that perfect balance and increase your sales and profit potential.

Free Classified Ad Sites Tips

Classifieds are usually the first place you think of when you are getting ready to make a purchase. Whether you want to purchase a vehicle, bed, or pet, the classified section of your local newspaper can be one of the best resources available. With the emergence of the web however, many sites are being developed to host free classifieds. More and more people are using the web daily; making these classified sites some of the most popular sites around. Free classified ad sites are great for other things as well however. If you are an owner of a business, you may consider utilizing free classified as sites to boost business. There are many advantages to this idea, so take a look below to learn how to make use of this efficient resource.

Using free classified ad sites are great for every business owner,but they are most appropriate for the business owner with littleor no advertising budget. By using free classified sites, a business owner can reach thousands of potential customers. People who look in classifieds are often those consumers who are prepared to spend money. These types of customers are those that are most likely to make purchases, which are the best consumers you can possibly attract as a business owner. Reaching thousands of potential buyers however does take a little more than simply posting your business’s name in the classified site’s general section. To get the best response possible, you should use these tips when posting.

First, think about your business and what you have to offer. Then decide which section of the classifieds your business would most appropriately fit into. By posting in the most appropriate location, you will be reaching those consumers that you most likely want to reach. For instance, if you own a dog collar company, then you likely should post in “pets” or “pet supplies”. This will help you gain the attention of pet owning consumers. If you were to post your dog collar business in the general section, it is likely it would get lost among the other ads in that area. By posting in a specific area, your ad will get more valid attention.

Next, think about how much attention you want your ad to receive. If you want to get as much attention as possible, you may want to post your ad on several free classified sites. This will allow you to get more exposure at no extra cost. Sure, it may take you longer to set your ads up on several different sites, but it will be worth the extra effort by gaining more business. Try to find at least five sites to begin with. If you have a local business, consider using sites that are heavily advertised in your area. This will allow you to gain more local business as well.

When you are developing your ad, you will need to consider the approach you want to use. The best way to get eyes on your ad is to use simple text tactics. These can include using “bold” text or text in colors like blue or red. Any way you can make your ad different from those around it is the best way to get attention. If the site offers extra “frills” for a small fee, you may even want to consider it. With very few people using the extras, your ad would certainly stand out.

After you decide the basics, you need to choose exactly what you want to say in your ad. You can state the basics such as your business name, address, and phone number to begin with. Make sure you also state an email address however or website address. Many people who use the web often would much rather contact your business via email or your website. By neglecting to add these bits of information, you will likely lose some interested consumers.

There is no argument that when you are looking for an inexpensive way to advertise, free classified sites are the best approach. By choosing the most appropriate sites, areas to post, formats, and text, you are likely to gain a great deal of attention to your business. Utilizing these free sites is a great way to save yourself money as well as reach an audience you might not reach without using the classified sites.

How to Make Money Online

1. The first step is to stop Googling things like, "how to make money online." Not because you shouldn't want to make money online, but because the stuff you're going to find by doing that is going to help you lose money online. Sort of like asking a casino owner how to make money in Vegas...
2. Don't pay anyone for simple and proven instructions on how to achieve this goal. In particular, don't pay anyone to teach you how to write or sell manuals or ebooks about how to make money online.
3. Get rich slow.
4. Focus on the scarce resource online: attention. If you try to invent a way to take cheap attention and turn it into cash, you will fail. The attention you want isn't cheap, it's difficult to get via SEO and it rarely scales. Instead, figure out how to earn expensive attention.
5. In addition to attention, focus on trust. Trust is even more scarce than attention.
6. Don't worry so much about the 'online' part. Instead, figure out how to create value. The online part will take care of itself.
7. Don't quit your day job. Start evenings and weekends and figure it out with small failures.
8. Build a public reputation. A good one, and be sure that you deserve it, and that it will hold up to scrutiny.
9. Obsessively specialize. No niche is too small if it's yours.
10. Connect the disconnected.
11. Lead.
12. Build an online legacy that increases in value daily.
13. Make money offline. If you can figure out how to create value face to face, it's a lot easier to figure out how to do the same digitally. The web isn't magic, it's merely efficient.
14. Become the best in the world at something that people value. Easier said than done, worth more than you might think.
15. Hang out with people who aren't looking for shortcuts. Learn from them.
16. Fail. Fail often and fail cheaply. This is the very best gift the web has given to people who want to bootstrap their way into a new business.
17. Make money in the small and then relentlessly scale.
18. Don't chase yesterday's online fad.
19. Think big, act with intention and don't get bogged down in personalities. If it's not on your agenda, why are you wasting time on it?
20. Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.
21. This is not a zero sum game. The more you add to your community, the bigger your piece gets.