Have you noticed that the websites that are the most successful have at least one testimonial from a satisfied customer? The testimonial gives the website owner a higher level of credibility than without a testimonial.The person who gives the testimonial also gets a benefit for taking the time to write the review. At the end of the testimonial copy, you’ll always find the writers signature file. This will include their name, web address and sometimes, their e-mail address or a short ad for their own product or service.When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the website if they include your signature...