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Improving Sales Conversions Tips

Sales conversion is a crucial part of any marketing campaign. You might be able to generate hundreds and hundreds of leads,but if you can't convert them into customers or subscribers, then you'll ultimately done nothing – other than perhaps wasted money to generate the leads in the first place.

There are several important parts of increasing sales conversion rates for sales pages. Some of these parts include improving sales copy, adding psychological triggers, adding multiple calls to action, and improving the appearance of the actual sales page. If all of these factors are tuned correctly; your sales page should convert well.

Here are a few tips to help you increase your conversions…

1. Sometimes something as simple as changing colors can significantly improve your conversion rate on a given sales page. For instance, blue – and especially dark blue – has been shown to increase the amount of time visitors spend on each page; and has also been shown to relax people. If you have a low-pressure sales page, you may want to employ blue wherever possible.

2. Use care when crafting a headline for a sales page. This is easily the most important part of the entire page. If you lose visitors at the headline, they will click off the page and never return. If you at least intrigue them somewhat with compelling copy, you will at least have one chance to bait them into buying.

3. If you list the benefits of a given product, you will want to use good images as bullet points. For instance, using clear, fast-loading check marks or x marks can significantly improve your sales page conversion rate. Additionally, you will want to pay attention to the colors you use. Red and blue usually work best.

4. One good way to increase your conversion rate on your sales page is to add a picture of yourself in the top right corner. This piece of personalization will help pre-sell your visitors by letting them know that a real person is actually selling this product, rather than some nameless entity or pen name that is used to cover up someone's identity.

5. Make reasonable, quantifiable claims in your sales copy. Don't pretend that your product will solve a problem if it wont. Instead, say precisely what it will do – and precisely why that is good for someone who might be reading your sales page. Believe it or not, making a reasonable claim will actually improve your conversion rate.

6. Consider using low pressure sales tactics to increase your sales page conversion rate. In many niches, including self help niches, low pressure sales works far better than the normal Internet marketing routine, which can often turn off prospects. Instead, use blue fonts, realistic claims – and avoid hype altogether.

As you can see, there are a lot of different factors that can increase or decrease your sales conversions. As an Internet Marketer, you should be testing these and other tactics to see which perform the best for your particular niche market. What works well for one niche may not work at all for another. Only testing and tracking will ultimately help you find that perfect balance and increase your sales and profit potential.

Free Classified Ad Sites Tips

Classifieds are usually the first place you think of when you are getting ready to make a purchase. Whether you want to purchase a vehicle, bed, or pet, the classified section of your local newspaper can be one of the best resources available. With the emergence of the web however, many sites are being developed to host free classifieds. More and more people are using the web daily; making these classified sites some of the most popular sites around. Free classified ad sites are great for other things as well however. If you are an owner of a business, you may consider utilizing free classified as sites to boost business. There are many advantages to this idea, so take a look below to learn how to make use of this efficient resource.

Using free classified ad sites are great for every business owner,but they are most appropriate for the business owner with littleor no advertising budget. By using free classified sites, a business owner can reach thousands of potential customers. People who look in classifieds are often those consumers who are prepared to spend money. These types of customers are those that are most likely to make purchases, which are the best consumers you can possibly attract as a business owner. Reaching thousands of potential buyers however does take a little more than simply posting your business’s name in the classified site’s general section. To get the best response possible, you should use these tips when posting.

First, think about your business and what you have to offer. Then decide which section of the classifieds your business would most appropriately fit into. By posting in the most appropriate location, you will be reaching those consumers that you most likely want to reach. For instance, if you own a dog collar company, then you likely should post in “pets” or “pet supplies”. This will help you gain the attention of pet owning consumers. If you were to post your dog collar business in the general section, it is likely it would get lost among the other ads in that area. By posting in a specific area, your ad will get more valid attention.

Next, think about how much attention you want your ad to receive. If you want to get as much attention as possible, you may want to post your ad on several free classified sites. This will allow you to get more exposure at no extra cost. Sure, it may take you longer to set your ads up on several different sites, but it will be worth the extra effort by gaining more business. Try to find at least five sites to begin with. If you have a local business, consider using sites that are heavily advertised in your area. This will allow you to gain more local business as well.

When you are developing your ad, you will need to consider the approach you want to use. The best way to get eyes on your ad is to use simple text tactics. These can include using “bold” text or text in colors like blue or red. Any way you can make your ad different from those around it is the best way to get attention. If the site offers extra “frills” for a small fee, you may even want to consider it. With very few people using the extras, your ad would certainly stand out.

After you decide the basics, you need to choose exactly what you want to say in your ad. You can state the basics such as your business name, address, and phone number to begin with. Make sure you also state an email address however or website address. Many people who use the web often would much rather contact your business via email or your website. By neglecting to add these bits of information, you will likely lose some interested consumers.

There is no argument that when you are looking for an inexpensive way to advertise, free classified sites are the best approach. By choosing the most appropriate sites, areas to post, formats, and text, you are likely to gain a great deal of attention to your business. Utilizing these free sites is a great way to save yourself money as well as reach an audience you might not reach without using the classified sites.